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They Still Dig Holes with Shovels…or When Did Watches Become Wearables?

March 31, 2016

Your faithful correspondent spent a few days at the Consumer Electronics Show this past January.  Talk about gadgets that whirl and whiz; all sorts of new, breakthrough products, platforms and technologies were on display.

Some very active categories included personal hoverboards, artificial and augmented reality creation, 4K 120 fps Super Ultimate HD monitors, high-performance drones for private and personal use, Smart Homes with all settings and sensors fed through an app on your phone.

Among the busiest sections of the show was the Smart Watch area.  Yes, all those readings, findings and statistics about your “State of Being” (honestly, someone displayed that on their booth).  heart rate, sleep rate, comfort levels, steps, distance, applied pressure and torque, performance quadrille…every sort of analytical measurement imaginable.

I happened to have one rep tell me how his goggles can provide analytics on the inside of the eyepiece while a super HD video camera can show a trainer thousands of miles away exactly what you are seeing.  I asked how he thought that would sell for a Sprouting Goods dealer.   “Oh, well it is for world class athletes and those seeking to become world class, you can obtain data drilled down to the umpteenth nanosecond….”.and on and on.

In other words, we are catering to the top 1/10th of 1% of athletes in the world.  What about the rest of us?

One can become overwhelmed with all of this technology and feel a little left behind when all you see are things you have never seen before.

It takes some reflection and appreciation that most people use our Robic stopwatches and timers to engage, encourage and guide the efforts of those they are coaching.  Too much data is too much time analyzing and not enough time leading, coaching and trainingKeep it simple; look after the heart and soul as well as the body.

Millions of people have chosen Robic stopwatches and timers to track the performance and progress of those they care for.  That is quite a testimony and a legacy.  We take it to heart and make each product knowing it is used for an important purpose.

Society does not progress if innovative does not exist.  I applaud those willing to find a better way.  But remember, for every I-phone, there are a thousand BetaMax machines in the graveyard.

And let’s also remember – they still dig holes with shovels, good reliable tools which do a great job in completing the task at hand.

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