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The Strength of Your Bench – Stopwatches and Timers Merchandising 101: Retail and Team Supply

June 16, 2016

What kind of Bench do you have?  Let’s talk about the Retail Price Point Ladder…

As the NBA Finals approach, every year the “experts” talk about the strength of the bench.  It always seems like there are one or two players who were completely anonymous prior to the series, who shine through with a clutch performance no one sees coming.  Keep a good bench since you never know when you will need it.

In the land of shrinking resources for keeping inventory, today’s dealers and merchants are always being stretched to have enough of those items that are the “staples” – the “got to haves”.  Everyone would love to have more open to buy so they can keep a supply of items they believe would actually benefit their customer’s needs.

The Primer for Stopwatches and Timers Merchandising 101:  Retail and Team Supply

Set up a $10-$20-$30 and $50 retail price point ladder while satisfying all Benefit segments

Benefit: Low Cost:  Yes, of course you need a $9.99 retail price point.  Use the Oslo M427 for that…remember to offer it in Black and the 6 other colors, you will sell almost twice as many.

Benefit: Easy to Use Rely on the Oslo by Robic 1000W Twin Stopwatch with Countdown timer at $17.99 retail.  It offers a Lap Timer and precise Countdown Timer in a variety of colors…k aching, more sales.

Benefit: Convenience:  Most people want a product to provide multiple timing functions.  Robic’ s SC-606W provides a Dual Split stopwatch with up to 50 memory recall and a Multi-Function Countdown timer for $32

Benefit: The Best there is: How many times can a person purchase the same piece of equipment the leading teams in the world use?  With the Robic SC-877 180 Dual Memory Training Timer, you can answer that question and make a sale at the same time.  This one does everything you would ever need for $49 retail.

Extra Credit:  It is not just a Handheld world out there.  Use the Robic M603 Three Memory Game Timer and you will be amazed at how many people will say… this is exactly what I need.  Retail is $18.

This line-up will give you a deep bench on which to call for any consumer timing need.  As always, you can count on Robic to deliver anything you ask for, on time and as specified…. Supplying the trade with the finest products is what we do.

With a few extra items, you can easily double or triple your sales in this category versus carrying one inexpensive model.

Remember, they do call it an “assortment” and “product range” for a reason.

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